73 Questions | ASMSU

The Ask

Find a way to promote the President as the face of the student government so that the student body is more familiar with her. In addition, make the organization more relatable and personable.

The Answer

Emulate Vogue in creating a 73 question interview with the organization’s President.

The Challenge

While the goal of the final product was to come off as effortless, the production process was quite the opposite. For a one take video like this, everything has to be perfect out of camera, there is no fixing it in post. As the Director, Interviewer, and Camera operator, I had to juggle framing the shot, pulling focus, directing the talent, and asking the questions. In addition, Katherine, who is not an actor by nature, also had the challenge of moving about the room as planned and having an answer readily available to each question.

collaborators

To accomplish this project, I worked closely with our PR Manager, Leah Hashisaka, and the Student Body President, Katherine Rifiotis.

The Outcome

After releasing this video we noticed a significant boost in engagement with the President’s page. It also opened up conversations about making more of these videos with leaders around campus.

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Travel Priva

The Ask

Create new content for the website and, in doing so, find a way to communicate the value of the product not only to investors but also to customers.

The Answer

Put together a branding package consisting primarily of a video and a photo set. This content will be utilized not only to refresh the company’s website but also to send out to news outlets and potential investors.

The Client

Priva Mobility

The outcome

Priva Mobility was able to secure $250,000 in funding after using elements of this branding package in their pitch at Detroit Demo Day.

Poplettes Instagram Rebrand

The Ask

Find a way to position Poplettes as a product that can be enjoyed by anyone regardless of their background. In addition, create a volume of content so that the brand may be able to establish a presence on Instagram.

The Answer

A photoshoot in the heart of Detroit’s Eastern Market. With Poplettes being a Detroit brand, we wanted to put their snack in the hands of actual Detroiters and capture their genuine reactions. For this photoshoot, we simply took our product and a camera to Eastern Market and pulled interesting people off the street.

The Client

Bleaf Natural

The Outcome

This rebrand resulted in a 20% boost in engagement and was instrumental in Poplettes getting their product into retail outlets like Whole Foods.

Big 10 Voting Challenge

The ask

Create a collaborative campaign between the student governments at the University of Michigan and Michigan State University centered around a video that encouraged both student bodies to get out and vote on election day.

the answer

A good old fashioned wager. The solution we came up with was to create a video showcasing the respective student body presidents making a bet with each other that their university would have a better voter turnout. The idea behind this is to take advantage of everyone’s competitive nature and the long standing rivalry between our schools in order to get an overall higher voter turnout.

Collaborators

In addition to both Student Body Presidents, Katherine Rifiotis and Daniel Greene, I also worked closely with our PR Manager, Leah Hashisaka, and our Director of Marketing, Anna Waldron.

The Outcome

With over 20K views, this was the most viewed video ever produced by ASMSU and with the release of this video, average impressions on Facebook went up by 434% from the previous year.

Social Posts

The Pitch Deck