The Ask
Find a way to promote the President as the face of the student government so that the student body is more familiar with her. In addition, make the organization more relatable and personable.
The Answer
Emulate Vogue in creating a 73 question interview with the organization’s President.
The Challenge
While the goal of the final product was to come off as effortless, the production process was quite the opposite. For a one take video like this, everything has to be perfect out of camera, there is no fixing it in post. As the Director, Interviewer, and Camera operator, I had to juggle framing the shot, pulling focus, directing the talent, and asking the questions. In addition, Katherine, who is not an actor by nature, also had the challenge of moving about the room as planned and having an answer readily available to each question.
collaborators
To accomplish this project, I worked closely with our PR Manager, Leah Hashisaka, and the Student Body President, Katherine Rifiotis.
The Outcome
After releasing this video we noticed a significant boost in engagement with the President’s page. It also opened up conversations about making more of these videos with leaders around campus.
