The Ask
Find a way to position Poplettes as a product that can be enjoyed by anyone regardless of their background. In addition, create a volume of content so that the brand may be able to establish a presence on Instagram.
The Answer
A photoshoot in the heart of Detroit’s Eastern Market. With Poplettes being a Detroit brand, we wanted to put their snack in the hands of actual Detroiters and capture their genuine reactions. For this photoshoot, we simply took our product and a camera to Eastern Market and pulled interesting people off the street.
The Client
Bleaf Natural
The Outcome
This rebrand resulted in a 20% boost in engagement and was instrumental in Poplettes getting their product into retail outlets like Whole Foods.
