The ask
Create a collaborative campaign between the student governments at the University of Michigan and Michigan State University centered around a video that encouraged both student bodies to get out and vote on election day.
the answer
A good old fashioned wager. The solution we came up with was to create a video showcasing the respective student body presidents making a bet with each other that their university would have a better voter turnout. The idea behind this is to take advantage of everyone’s competitive nature and the long standing rivalry between our schools in order to get an overall higher voter turnout.
Collaborators
In addition to both Student Body Presidents, Katherine Rifiotis and Daniel Greene, I also worked closely with our PR Manager, Leah Hashisaka, and our Director of Marketing, Anna Waldron.
The Outcome
With over 20K views, this was the most viewed video ever produced by ASMSU and with the release of this video, average impressions on Facebook went up by 434% from the previous year.
Social Posts
The Pitch Deck
